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8 Best Sales Funnel Software Tools: Free, Automated

8 Best Sales Funnel Software Tools Free and Automated
SALES FUNNEL SOFTWARE
BEST OVERALL
all-in-one sales funnel software platform that helps you create landing pages and websites
BEST FOR EMAIL MARKETING
software platform with email marketing tools, automation, and built-in email templates
BEST FOR SMALL BUSINESSES
platform with an easy-to-use sales page, landing page, and sales funnel builder
software with advanced settings for creating landing pages
funnel software with an email automation feature to enhance the creation of marketing campaigns
competent software that has options for customizing landing pages and email campaigns
formerly known as InfusionSoft, this software has a competent but simple interface
software program that offers a lifetime subscription to essential sales funnel creation features
SALES FUNNEL SOFTWARE
BEST OVERALL
BEST FOR EMAIL MARKETING
BEST FOR SMALL BUSINESSES
Table of Contents
Table of Contents

8 Best Sales Funnel Software Tools

1. Kartra

BEST OVERALL

FTK_KARTRA

Kartra is a popular tool among many digital creators and entrepreneurs because of its many benefits. It’s an all-in-one platform that helps you create landing pages and websites quickly.

Apart from site-building features, it also gives you the capability to do email automation, email marketing, and video hosting.

As a sales funnel software, Kartra is simple enough to use even if you aren’t a web developer. Even first-time users will be able to navigate its straightforward interface.

Upon opening Kartra, you’ll be directed to the main dashboard. From there, you’ll have access to all the tools you need for creating sales funnels and pipelines.

We picked Kartra as the best sales funnel software on this list because it speeds up sales funnel creation by offering you all you need from the get-go.

As mentioned, Kartra is a great sales funnel software because it also allows you to host and upload videos. The sales funnel software tools let you design customizable Call-To-Action (CTA) buttons for each other video you create, perfect for video marketing.

There are also helpful engagement and analytics tools available on this best sales funnel software. You can view how many people have viewed and clicked on your videos in real-time.

The analytics and sales funnel tools allow you to discern whether or not a certain video is compelling. You can easily learn how your audience behaves with Kartra’s business tools and sales funnel builder.

We reviewed this platform in our Kajabi vs. Kartra article. You can go through it for a more detailed discussion on its features and benefits.

Pricing

KARTRA

Upon registration, you can access a 14-day full trial of Kartra. It costs only $1 for the whole 14 days. After it ends, you can avail of any of the paid plans below.

Starter Plan
  • $79/month when billed annually
  • $99/month when billed monthly

With the Starter Plan, you will have access to the following features and benefits:

  • 100 pages
  • 20 products
  • 2 membership sites
  • 1 custom domain
  • 2,500 leads
  • 15,000 emails/month
  • 50GB bandwidth/month
Silver Plan
  • $149/month when billed annually
  • $199/month when billed monthly

With the Silver Plan, you will have access to the following features and benefits:

  • unlimited pages
  • unlimited products
  • unlimited membership sites
  • 3 custom domains
  • 12,500 leads
  • 125,000 emails/month
  • 125GB bandwidth/month
Gold Plan
  • $249/month when billed annually
  • $299/month when billed monthly

With the Gold Plan, you will have access to the following features and benefits:

  • unlimited pages
  • unlimited products
  • unlimited membership sites
  • 5 custom domains
  • 25,000 leads
  • 250,000 emails/month
  • 200GB bandwidth/month

Pros

  • 14-day trial for only $1
  • all-in-one platform
  • easy-to-use
  • drag-and-drop page builder
  • allows you to host videos

Cons

  • no free trial
  • additional charges when your page gains more traffic
  • paid plans are pricey
  • some users experience bugs and issues on the site

2. Wishpond

BEST FOR EMAIL MARKETING

Wishpond

Wishpond is another best sales funnel software that we highly recommend for small businesses. This is since it has excellent email marketing tools, apart from giving you the option to create sales funnels.

When you begin setting up your Wishpond account, you’ll have access to various pre-made templates for your page and your email campaigns.

New users can design their landing pages and sales pages without hassle because of the ready-made templates on Wishpond. From there, you can even customize them to match the details of your business.

As for your email campaigns, the email marketing tools will speed up the process of setting them up. There are email templates that you can quickly fill in and personalize on Wishpond. You can begin sending them out once they’re finalized.

But if you’re in favor of using a more advanced email marketing software for your campaign, then Wishpond still has you covered. You can choose to integrate a third-party app like MailChimp or a generic testimonials plugin.

Wishpond also has an A/B testing feature. This means that you can send out a unique set of emails to one group and another unique set to another group.

From there, you can monitor how each group of users respond to the emails you sent out. Their feedback will help you figure out whether or not your email campaigns are effective.

Pricing

WISHPOND
Starting Out Plan
  • $49/month when billed annually
  • $75/month when billed monthly

With the Starting Out Plan, you will have access to the following features and benefits:

  • email drip campaigns
  • email marketing automation tool
  • unlimited user accounts
  • 1,000 leads
  • unlimited landing pages
  • social media contests
  • pop-ups
Everything You Need Plan
  • $99/month when billed annually
  • $149/month when billed monthly

With the Everything You Need Plan, you will have access to the following features and benefits:

  • A/B email testing
  • customizable JavaScript and CSS codes
  • API access
  • 2,500 leads
  • all other features from the Starting Out plan
Rapid Growth Plan
  • $199/month when billed annually
  • $299/month when billed monthly

With the Rapid Growth Plan, you will have access to the following features and benefits:

  • prioritized customer support
  • free implementation support
  • 10,000 leads
  • all other features from the Starting Out and Everything You Need plans

Pros

  • 14-day free trial
  • email marketing tools
  • A/B email testing
  • pre-made page templates
  • affordable compared to competitors

Cons

  • limited sales funnel software tools
  • no option to view visual sales funnels

3. Click Funnels

BEST FOR SMALL BUSINESSES

Click Funnels

If you’re looking for the best sales funnel software that you can use to improve your small business, then Click Funnels is the way to go.

If you have a small business, then chances are you’re new to digital marketing and sales funnels. Click Funnels has you covered, though, because of its easy-to-use sales funnel builder. You can easily create what you want.

When you open your Click Funnels account, you’ll have access to all the sales funnel tools you need to set up your marketing campaigns. The landing page software has a simple interface that’s easy to navigate so you won’t even have a learning curve.

You can even design your sales pages using Click Funnels’ pop-up editor.

It allows you to view your revisions and customizations in real-time, even without publishing the changes yet. That way, you can adjust how the sales pages will look.

Plus, Click Funnels has built-in landing page templates that you can choose from if you aren’t familiar with web design yet. It’ll speed up the process of setting up your account.

And in case you encounter an issue on the site, Click Funnels has a very reliable support team and Knowledge Base that you can turn to. Users can choose to hop on a live chat with a support agent to resolve their difficulties.

Pricing

CLICKFUNNELS

Upon signing up to Click Funnels, you’ll be granted free access to all of its premium features for 14 days. Once this free trial ends, you can choose from any of the paid plans below.

Click Funnels Plan

$97/month

With the Click Funnels Plan, you will have access to the following features and benefits:

  • 20 funnels
  • 100 pages
  • 1 sub-user
  • 3 payment getaways
  • 3 domains
  • live chat support
  • shareable funnels
Click Funnels Platinum Plan
  • $297/month

With the Click Funnels Platinum Plan, you will have access to the following features and benefits:

  • unlimited funnels
  • unlimited pages
  • 3 sub-users
  • 9 payment getaways
  • 9 domains
  • unlimited follow-up funnels
  • prioritized live chat support
  • shareable funnels
  • weekly peer review hackathons

Pros

  • 14-day free trial
  • live chat support and sales team
  • built-in page templates
  • simple interface
  • perfect for small businesses

Cons

  • no email marketing automation and tools
  • some users find the built-in templates to be too basic

4. Instapage

Instapage

If all you need is a landing page, apart from a sales funnel builder, Instapage is a good choice. With it, you can instantly set up your landing pages and then customize them.

Apart from landing pages, Instapage also allows you to create email sequences and campaigns. You can even conduct A/B split testing with those campaigns to figure out which ones are more effective.

Instapage itself prides itself on the effectiveness of its A/B testing. It says that it has helped its users gain a 400% increase in conversions through it.

This is the best sales funnel software you can use for all your landing pages and sales funnels.

Pricing

INSTAPAGE

Instapage offers a free trial for 14 days when you first sign up. You can then subscribe to a paid plan once it ends.

Instapage Business Plan
  • $149/month when billed annually
  • $199/month when billed monthly

With the Instapage Business Plan, you will have access to the following features and benefits:

  • no conversion limits 
  • landing page builder 
  • Instablocks
  • Thor Render Engine
  • Postclick Score
  • AdMap
  • multi-step forms 
  • server-side A/B testing 
  • heatmaps 
  • conversion analytics 
  • dynamic text replacement 
  • Zapier, Salesforce, Marketo, and HubSpot integrations
  • SSL encryption 
  • GDPR compliance
  • Google Single Sign-On (SSO)
Instapage Conversion Cloud Plan
  • Price varies depending on the features you choose to include

With the Instapage Business Plan, you can choose to have access to the following features and benefits:

  • Enterprise SSO (Okta & OneLogin)
  • 1:1 Ad-to-Page personalization
  • live visual collaboration 
  • editable global blocks 
  • AMP pages & experiences 
  • direct lead-bypass 
  • audit logs
  • guaranteed Uptime-Enterprise SLA
  • ad spend conversion attribution
  • page migration services
  • dedicated launch specialist 
  • customer success manager
  • custom feature implementation
  • all the same features from the Instapage Business Plan

Pros

  • has a wide variety of features
  • competent landing page builder
  • customizable paid plans
  • third-party integrations

Cons

  • lacks more advanced sales funnel builder tools

5. GetResponse

GetResponse

Another competent sales funnel software that we recommend is GetResponse. With it, you can easily plan and build your sales funnels with just one click.

When you create your account, GetResponse allows you to create a fully-working landing page for your business website. You can even customize it using the templates right on the site.

Once you’re all set up, you can begin making marketing campaigns for your business. GetResponse will let you decide what type of campaign you want. The two most popular choices are social media and email campaigns.

Speaking of email campaigns, GetResponse has an email automation feature called the Conversion Funnel. You can create email templates and then set them to be automatically sent to your target audience.

One more thing that makes GetResponse a standout sales funnel software is that it allows integrations with other applications. You can choose to integrate a video-hosting platform to our account to do webinars.

You can also sync an e-commerce site if you’re planning to sell digital products. You can even have product pages for each product.

Pricing

GETRESPONSE

Upon registration to GetReponse, you’ll be entitled to a free trial of all its essential features. Once the trial ends, you can avail of any of the paid plans below.

GetResponse Basic Plan
  • ranges from $15/month – $450/month (list size starts from 1,000 to max. 100,000)
  • 18% discount when billed annually
  • 30% discount when billed every 2 years

With the GetResponse Basic Plan, you will have access to the following features and benefits:

  • email marketing service
  • autoresponders
  • unlimited landing pages
  • unlimited automation templates
  • 1 sales funnel
  • unlimited lead funnels
  • Facebook Ads
  • option to start selling digital products
GetResponse Plus Plan
  • ranges from $49/month – $499/month (list size starts from 1,000 to max. 100,000)
  • 18% discount when billed annually
  • 30% discount when billed every 2 years

With the GetResponse Plus Plan, you will have access to the following features and benefits:

  • automation builder with 5 workflows
  • webinar software
  • webinars with a maximum of 100 attendees
  • contact size scoring & tagging
  • 5 sales funnels 
  • 3 main users and team members
  • 5 webinar funnels
  • all the same features from the Basic plan
GetResponse Professional Plan
  • ranges from $99/month – $580/month (list size starts from 1,000 to max. 100,000)
  • 18% discount when billed annually
  • 30% discount when billed every 2 years

With the GetResponse Professional Plan, you will have access to the following features and benefits:

  • unlimited automation builder
  • web push notifications
  • paid webinars
  • webinars with a maximum of 300 attendees
  • unlimited sales funnels
  • unlimited webinar funnels
  • 5 main users
  • on-demand webinars
  • all the same features from the Basic and Plus plans
GetResponse Max Plan
  • custom pricing upon discussion with the GetResponse team

With the GetResponse Max Plan, you will have access to the following features and benefits:

  • transactional emails as a paid add-on
  • dedicated support team
  • dedicated IP address
  • Microsoft Dynamics integration
  • deliverability consulting
  • Single sign-on (SSO)
  • webinars with a maximum of 500 attendees
  • email campaign consulting
  • all the same features from the Basic, Plus, and Professional plans

Pros

  • all-in-one sales funnel software
  • free trial
  • built-in templates
  • email automations
  • customizable paid plan

Cons

  • prices of paid plans get higher the more leads you have

6. Leadpages

Leadpages

If you’re new to doing digital business, then Leadpages is the sales funnel software that we recommend for you. Many users have raved about its extremely easy-to-use drag-and-drop interface that saves them from a learning curve.

Upon signing up, you’ll have access to all the tools you need for enriching your online business. You can create a fully-responsive website in just one click.

Leadpages has an excellent page builder that lets you create landing pages, pop-ups, and other alerts for your site. You can customize them all to match your branding and use site tracking.

You can also sync third-party applications to your account for an enhanced experience. Many users like to integrate email marketing software and Google Analytics for more customized options.

It’s also worth noting that with Leadpages, you can have an unlimited number of leads with whatever paid plan you choose to avail of.

Pricing

LEADPAGES

When you sign up to Leadpages, you’ll get to enjoy a 14-day free trial of all its essential features. After it ends, you can avail of any of the paid plans below.

Leadpages Standard Plan
  • $27/month when billed annually
  • $37/month when billed monthly

With the Leadpages Standard Plan, you will have access to the following features and benefits:

  • 1 site
  • landing pages, pop-ups, and alert bars
  • unlimited traffic and leads
  • free custom domain (for annual billing)
  • free hosting
  • mobile-responsive site templates
  • lead notifications
  • email tech support
  • 40+ standard app integrations
Leadpages Pro Plan
  • $59/month when billed annually
  • $79/month when billed monthly

With the Leadpages Pro Plan, you will have access to the following features and benefits:

  • 3 sites
  • landing pages, pop-ups, and alert bars
  • unlimited traffic and leads
  • free custom domain (for annual billing)
  • free hosting
  • mobile-responsive site templates
  • lead notifications
  • email and live chat tech support
  • 40+ standard app integrations
  • online sales and payments
  • unlimited A/B split testing
  • email trigger links
  • 10 opt-in SMS sending campaigns
Leadpages Advanced Plan
  • $239/month when billed annually
  • $321/month when billed monthly

With the Leadpages Advanced Plan, you will have access to the following features and benefits:

  • 50 sites
  • landing pages, pop-ups, and alert bars
  • unlimited traffic and leads
  • free custom domain (for annual billing)
  • free hosting
  • mobile-responsive site templates
  • lead notifications
  • priority phone, email, and live chat tech support
  • 40+ standard app integrations
  • online sales and payments
  • unlimited A/B split testing
  • email trigger links
  • 10 opt-in text campaigns

Pros

  • free trial
  • straightforward interface
  • drag-and-drop builder
  • unlimited leads for all plans
  • third-party integrations

Cons

  • no built-in email marketing tools

7. Keap

Keap

You might know Keap by its former name, which was Infusionsoft. Despite the name change, it offers the same quality of service and features.

Much like the other sales funnel software tools on this list, Keap is perfect for those with small businesses. This is because the interface is easy enough for novices without coding skills to understand.

When you set up your account on Keap, you’ll have access to various online business tools. There is a competent landing page builder, email marketing automation platform, and an option to create regular reports.

And though it’s pretty easy to get set up on Keap, you can also avail of advanced settings. For a more personalized set-up, you can opt to pay a fee for coaching sessions from Keap. That way, you’ll learn how to maximize the tools on the site.

Finally, much like any other sales funnel software, you can integrate third-party applications into your account. Keap users usually like to sync their e-commerce and blog posts with apps like Shopify and WordPress.

Pricing

KEAP

All new Keap users will get a free 14-day trial of all its essential features upon registration. Once the free trial ends, there are three paid plans available.

Keap Grow Plan
  • $79/month
  • one-time fee of $99 for expert coaching

With the Keap Grow Plan, you will have access to the following features and benefits:

  • 1 main user
  • 500 contacts
  • client management (CRM) tools
  • email marketing
  • business phone line and text messages
  • appointments
  • quotes, invoices, and payments
  • easy automations
Keap Pro Plan
  • $149/month
  • one-time fee of $499 for expert coaching

With the Keap Pro Plan, you will have access to the following features and benefits:

  • 1 main user
  • 500 contacts
  • client management (CRM) tools
  • email marketing
  • business phone line and text messaging
  • appointments
  • quotes, invoices, and payments
  • easy automations
  • marketing and sales automation
  • recurring payments
  • landing page builder
  • smart forms and reports
  • advanced sales and marketing automation
Keap Infusionsoft Plan
  • $199/month
  • one-time fee of $999 for expert coaching

With the Keap Infusionsoft Plan, bigger teams and businesses will have access to the following features and benefits:

  • 1 main user
  • 500 contacts
  • client management (CRM)
  • marketing and sales automation
  • lead scoring and company records
  • advanced reporting, analytics, and eCommerce
  • advanced sales and marketing automation
  • all the same features from the Grow and Pro plans

Pros

  • has a visual sales funnel builder
  • free trial
  • option for expert coaching
  • third-party integrations

Cons

  • you only get 500 contacts for all the paid plans
  • prices get higher the more leads you have

8. ThriveCart

Thrivecart

Completing this list of sales funnel software platforms is ThriveCart. What’s great about it is that apart from allowing you to create a sales funnel, you can also customize the different landing pages on your site.

You can improve the conversion and engagement rates of your digital products with the business tools on ThriveCart. You’ll get to create a high-converting checkout page, pop-up pages, and also conduct A/B testing.

The drag-and-drop editor on the site makes it convenient to set up a fully-functioning website for your business. Many users find that it has helped them set up their online courses much easier with just one click.

Another feature that ThriveCart offers is an affiliate center that lets you manage your subscriptions and payments. It can even help you with computing sales tax for your digital products before users check them out.

Pricing

THRIVECART
https://thrivecart.com/private-pilotprogram/?affiliate=keyd#pricing

What’s unique about ThriveCart is that it offers one Lifetime pricing plan for all its users.

ThriveCart Lifetime Plan
  • $495 one-time fee

With the ThriveCart Lifetime Plan, you will have access to the following features and benefits:

  • 1-click bump offer
  • 1-click upsells
  • modal cart
  • embeddable cart
  • A/B testing
  • two-step cart
  • video carts
  • automatic receipts
  • auto follow-up
  • affiliate tracking center pro
  • retargeting
  • link tracking
  • product upgrades
  • unlimited shopping carts
  • customer hub
  • coupon website URL
  • webhooks
  • 2-factor authentication
  • detailed stats
  • advanced trial support
  • coupons
  • secure URLs
  • dunning/auto-retry pro
  • sales tax calculation pro
  • membership areas integration
  • discount URL
  • instant affiliate payments pro
  • subscription management
  • sales funnel builder
  • autoresponder integrations
  • predicted revenue pro
  • customer blacklist
  • mobile payments
  • Zapier integration
  • GDPR
  • physical products
  • own subscriptions
  • checkout options
  • JV/partner contracts pro
  • funnel stats

Pros

  • 30-day refund guarantee
  • lifetime pricing
  • all-in-one sales funnel builder
  • easy-to-use interface
  • order bumps

Cons

  • Customization options are limited

What is a Sales Funnel?

What is

A sales funnel is a useful tool for planning and executing business processes. Usually, business owners use it for planning out their marketing campaigns.

In short, a sales funnel is a blueprint of the steps you’ll be taking to set up and run your business correctly. This blueprint can be short, or it can be highly detailed and lengthy, depending on your meticulousness.

A sales funnel is commonly used to plan out specific aspects of a marketing campaign. You can have a sales funnel for your email automations, social media blasts, and other digital media assets.

For email automation, you can create conditions on the sales funnel. For example, you can set a specific email step to be done only if a particular user responds to the initial email you sent.

Using a sales funnel can also be used for securing higher conversions. You can plan out the steps to creating high-converting checkout, sales, and landing pages. You can plan out the pages that your users will be redirected to when they buy your items.

What to Look for in a Sales Funnel Software:

What to Look for

Interface

The overall interface of a sales funnel software can make or break your experience. You should look for one with a simple and straightforward interface for a smooth set-up.

If you’re a novice digital business owner, then a simple drag-and-drop builder would be an excellent place to start. This is especially if you specialize in selling online courses and digital products.

But if you’re already somewhat well-versed with different sales funnel software tools, then you can opt for a more advanced interface with richer tools and options.

Ultimately, choosing an interface is up to your personal preference and expertise.

Features

The most crucial aspect that you should look at when choosing your sales funnel software is the kind and number of tools it can offer.

You’ll want a funnel software that already has its own page builder, marketing features, and user management settings. Built-in templates and layouts will also help speed up the process of setting up your account.

Most sales funnel software platforms also allow you to host videos. This is beneficial to those who want to pursue digital marketing campaigns and conduct webinars for video tutorials.

Usually, you can also integrate various third-party applications to enhance your experience on a sales funnel software. Most funnel softwares also double as marketing platforms which is very convenient.

Price

Finally, the price of a sales funnel software is essential, especially if you’re on a limited budget. New and small business owners will want something affordable but still competent.

The prices of the paid plans of sales funnel software programs vary, depending on the number of features you want to avail of. Just make sure that you’re satisfied with the quality and price of whichever tool you choose to get.

Conclusion

Conclusion

Now that we’ve reached the end of our list of best sales funnel software platforms, we hope you have found the one that suits your needs.

Overall, we highly recommend Kartra because of its competent and useful features. It has a free 14-day trial, as well as engagement and analytics options that you can explore upon registration.

If you’re more interested in focusing on email marketing and automations, then we recommend Wishpond. It offers advanced settings for sending out emails, as well as pre-made templates you can use.

Lastly, if you’re a small business owner who is new to sales funnel software platforms, then we suggest you try Click Funnels. The interface is extremely easy to navigate without sacrificing any competent features.

About the author

jack_morris

Jack has worked on the video production, audio mastery, and physical coursework for over one-hundred popular online courses to date. He’s here to share his experiences with you, as well as show you what tools are worth your time, how to spot those that aren’t worth a penny, and above all else, how to keep yourself informed about how to navigate online course creation efficiently and effectively.