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Creating an Effective Checkout Page in Kajabi


As an experienced user of Kajabi, I am well aware of the importance of optimizing the checkout page in Kajabi. The checkout page is the final step in the buying process and can have a major influence on the conversion rate. It is, therefore, essential to ensure it is user-friendly and persuasive. An optimized checkout page can provide customers with a seamless and intuitive purchase process, leading to more conversions and higher profits.

Having a user-friendly and persuasive checkout process can be a major asset for any online business. By providing an optimized checkout page on Kajabi, I have seen an increase in conversions and revenue. A customer-friendly checkout process can also help build customer trust and loyalty, which can ultimately lead to more sales in the future. Additionally, by making the checkout page easy to use, customers will be less likely to abandon their purchases, resulting in higher success rates and more satisfied customers.


Understanding the Checkout Page in Kajabi

Overview of the checkout page components

Kajabi’s checkout page is designed to provide a seamless customer experience for purchasing products and services. The page consists of several components, including the cart, customer information, payment details, and order confirmation. The cart includes a summary of the products or services that customers are purchasing, while the customer information section includes fields for customer name, email address, billing address, and other relevant information. Payment details are provided through a secure payment gateway, and once payment is received, the order confirmation page displays a summary of the transaction. 

Key elements and sections to consider

When it comes to creating an effective checkout page in Kajabi, there are several key elements and sections to consider. In order to create an engaging customer experience, it is important to make sure the checkout page is easy to navigate and includes all necessary fields for customers to provide their information. Additionally, it is important to make sure the checkout process is secure and that customers have clearly visible options for making payments. Furthermore, it is important to provide customers with a confirmation page that clearly displays the details of their order. By taking all of these elements into consideration, you can create a checkout page that is both engaging and secure.

Designing a Compelling Checkout Page

Consistent branding and visual aesthetics

Designing an effective checkout page in Kajabi starts with creating a unified brand aesthetic. This includes using the same fonts, colors, and imagery across the checkout page that were used on the product page. Doing this ensures that the checkout page matches the look and feel of the rest of the website, creating a sense of familiarity and trust for customers. Additionally, Kajabi’s checkout page editor allows users to take advantage of page-level design customization options, such as background colors, fonts, and images. This ensures that the checkout page stands out and encourages potential customers to complete their purchases.

Clear and concise product descriptions

The product description on the checkout page should provide potential customers with a concise and accurate overview of the product or service being purchased. Kajabi provides several ways to customize the product description, such as the ability to customize text size, font, and color. Additionally, Kajabi allows users to add images, product videos, and customer testimonials to the checkout page, allowing potential customers to have a more comprehensive understanding of what they are purchasing.

Prominent call-to-action buttons and pricing information

In my experience with Kajabi, I have found that prominent call-to-action buttons and pricing information are key elements in creating a successful checkout page. Kajabi allows users to customize the color, size, and placement of call-to-action buttons on the checkout page, ensuring that they stand out and are easily accessible. Furthermore, Kajabi’s checkout page editor includes a variety of pricing options, such as one-time payments, monthly subscriptions, free trials, and discount codes, allowing customers to choose the payment plan that best fits their needs.

Trust indicators and security assurances

In order to encourage customers to complete their purchases, it is important to provide clear indicators of trust on the checkout page. Kajabi allows users to add trust badges, such as “Verified by [Third Party]” or “Secure Payment,” to the checkout page as well as customer reviews, payment processor logos, and security seals. Additionally, Kajabi provides an SSL certificate for all users, ensuring that customer data is encrypted and secure. By adding these trust indicators, customers can feel more confident that their information is secure and that they are making a safe purchase.

Customizing the Checkout Page in Kajabi

Accessing the checkout page settings in Kajabi: 

Kajabi provides robust customization options for its checkout page, allowing users to create personalized experiences for their customers. To access the checkout page settings, navigate to the “Store” tab on the Kajabi dashboard and select the “Checkout Pages” option. Once inside the settings page, you can customize various aspects of the checkout page, including the page layout, sections, and form fields. 

Modifying layout and sections: 

The checkout page layout in Kajabi allows users to choose between a one-column or two-column design. One-column designs are ideal for simplifying the checkout process, while two-column designs can be used to add additional information and visuals to the page. Additionally, users can customize the sections on the page, including the payment details form, billing address form, and order summary. 

Adding custom fields and collecting additional information: 

For users who want to collect additional information from their customers, Kajabi provides the option to add custom fields to the checkout page. By accessing the “Form Fields” tab, users can drag and drop custom fields, such as drop-down menus, checkboxes, and text fields, to the page. This feature is useful for collecting important information from customers, such as birthdates and special instructions. In addition, users can use the “Merge Tags” feature to personalize the checkout page with customer-specific information.

Configuring Payment Options

Integrating payment gateways with Kajabi: 

Kajabi makes it easy to integrate various payment gateways with the platform, allowing users to process payments securely and reliably. Through the Kajabi dashboard, users can connect their store with a range of popular payment gateways, including PayPal, Stripe, and Apple Pay. This gives users the flexibility to choose the payment gateway that best suits their needs and provides an easy and secure checkout experience for their customers.

Setting up payment methods and currencies: 

Once the payment gateway is integrated with Kajabi, users can begin setting up payment methods and currencies. This allows users to accept multiple forms of payments, such as credit cards, debit cards, and digital wallets and provides customers with an easy and convenient checkout process. Additionally, users can choose to offer their store in multiple currencies, allowing customers from around the world to purchase their products in reliable, local currencies. 

Offerings installment plans or subscriptions:

One of the key features of Kajabi is the ability to offer installment plans or subscriptions for customers. This provides customers with the flexibility to pay for products in installments and allows users to generate recurring revenue through subscription products. In addition, Kajabi also offers the ability to set up recurring payment plans for customers, giving them the option to opt-in to pre-defined payment plans and make payments automatically.

Implementing Upsells and Order Bumps

Upselling additional products or upgrades

Upselling is a strategic marketing technique designed to increase sales by offering customers additional products or upgrades alongside their purchase. In Kajabi, upselling can be implemented easily through the checkout page, allowing you to present customers with additional items to add to their order, such as products, services, or memberships. To set up upsells on your checkout page, go to the “Marketing” tab on your dashboard, and select “Checkout Enhancements.” From there, you can choose to enable upsells and customize the upsells you want to offer.

Adding order bumps for impulse purchases

Order bumps are similar to upsells, but they focus on offering additional products at a discounted price. In my experience, order bumps are a great way to encourage impulse purchases, as customers are more likely to add an item to their cart when it is presented as a discount opportunity. To set up order bumps, navigate to the “Checkout Enhancements” page, and select “Order Bumps.” Then, you can choose which products you want to offer as order bumps.

Optimizing placement and presentation

Once you have configured upsells and order bumps, it is important to optimize the placement and presentation of them on your checkout page. To do this, I recommend placing the upsells and order bumps above the payment options, as this will ensure customers are more likely to see them before they complete their purchase. Additionally, be sure to customize the visuals and wording of your upsells and order bumps to ensure they are presented in an appealing way. This will help capture the attention of customers, and potentially increase your sales.

Testing and Optimizing the Checkout Page

Conducting A/B testing for different page variations:

A/B testing is a great way to identify which design elements and features of a checkout page are most effective in encouraging conversions. With Kajabi, I have been able to create multiple versions of a checkout page and test them against each other to see which one yields the highest conversion rate. This has enabled me to identify design elements that are most effective in increasing customer engagement and conversions.

Analyzing conversion rates and user feedback:

Once I have conducted A/B testing for different page variations, I use the data to analyze conversion rates and user feedback. By examining the results, I can determine which page performs best and why, allowing me to make informed decisions about improving my checkout page.

Making iterative improvements based on data-driven insights:

Finally, I use the data and insights generated from testing and analyzing my checkout page to make iterative improvements. I can then repeat the process of testing and analyzing until I have achieved the desired results. Kajabi’s analytics and data tracking features help me to measure the performance of each version of my checkout page, making it easier to identify areas for improvement.

Mobile Responsiveness and User Experience

Ensuring a seamless checkout process on mobile devices

Making sure that your checkout page is optimized for mobile devices is essential, as more and more users are relying on their phones and tablets to shop online. From my experience using Kajabi, I have found that the platform offers a variety of features to ensure a seamless checkout process on mobile, such as responsive design, autocomplete fields, and an optimized checkout page. Additionally, Kajabi’s powerful mobile optimization capabilities allow users to select their preferred payment method quickly and efficiently, making the checkout process as effortless as possible. 

Simplifying form fields and minimizing friction

Another important aspect of creating an effective checkout page in Kajabi is simplifying form fields. By removing unnecessary form fields and simplifying the checkout process, you can reduce customer friction and make it easier for users to complete the checkout process. I have found Kajabi’s tools for optimizing the user experience to be particularly helpful, as they enable me to customize the checkout process according to the specific needs of my customers. Additionally, Kajabi’s powerful analytics tools allow me to track user behavior and optimize my checkout page in real time, ensuring the best possible experience for all of my customers.

Compliance and Legal Considerations

Displaying Terms and Conditions, Refund Policies, and Disclaimers

When creating a checkout page in Kajabi, it is important to ensure that you are compliant with the terms and conditions, refund policies, and disclaimers of your business. As part of this process, you need to make sure that your checkout page displays these elements clearly and legibly. Kajabi provides a built-in option to display your terms and conditions, refund policies, and disclaimers through its checkout page builder. This allows you to easily integrate these important considerations into your checkout process, so customers can review them before making a purchase. 

Complying with Privacy Regulations and Data Protection

In addition to displaying terms and conditions, it is also necessary to comply with the privacy regulations and data protection of your specific region. When creating a checkout page with Kajabi, one of the most important steps is to ensure that the checkout process is secure and compliant with data protection measures. Kajabi is GDPR compliant, so it is easy to ensure that your checkout page meets these important requirements. Additionally, Kajabi allows you to add a privacy policy page to your website, so your customers can review your approach to data collection and privacy measures.


In conclusion, creating an effective checkout page in Kajabi starts with understanding the needs of your audience and designing the page with their goals in mind. Strategically showcasing features and benefits as well as ensuring a smooth user experience, are essential for enhancing user engagement and driving conversions. Additionally, it is important to make use of Kajabi’s extensive customization options, such as custom domains, consistent branding, and custom CSS, to ensure a professional-looking and cohesive checkout page.

Moreover, it is wise to frequently optimize and iterate your checkout page based on customer feedback and analytics. As a platform specifically designed for digital course creators, Kajabi offers powerful analytics tools that can give you insights into customer behavior and engagement. Using these insights, you can make informed decisions to refine your checkout page, enabling you to create an even more effective conversion funnel.

About the author


Jack has worked on the video production, audio mastery, and physical coursework for over one-hundred popular online courses to date. He’s here to share his experiences with you, as well as show you what tools are worth your time, how to spot those that aren’t worth a penny, and above all else, how to keep yourself informed about how to navigate online course creation efficiently and effectively.