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Kajabi Review – All-in-One Online Course Platform

Kajabi Review (1)

If you’re a student who wants to try out online learning or an instructor interested in creating your own course, then odds are you’ve stumbled upon Kajabi. This all-in-one course platform boasts many helpful features for course creators and learners of all levels.

If you have already been using an online course platform like Kajabi, you’ll probably wonder, “Why should I even make the switch to another course platform?”

The answer is that Kajabi is not like any of the online course platforms you see on the internet. It has a strong edge against other popular online course platforms.

Kajabi at a Glance

Kajabi is one of the best online course platforms. It’s ideal for newly-launched businesses, as well as successful digital marketers and entrepreneurs. This is since it’s an all-in-one platform for marketing and selling online courses.

Students and course creators find Kajabi to be a great platform for both learning and teaching. It has everything you need to design a professional-looking site for your business.

It also simplifies the process of selling online courses so that even novices can develop their business and website.

INTERFACE 90%
COURSE CREATION AND MANAGEMENT 100%
SITE CUSTOMIZATION 95%
SALES AND MARKETING FEATURES 95%
CUSTOMER SUPPORT 100%
PROS
  • All-in-one platform with online course creation and marketing tools
  • Built-in themes and customization
  • Has an iOS and Android app
  • Diverse learning and teaching tools
  • Helps market your courses
  • Users can have discussions and forums
  • 24/7 customer support team and live chat
CONS
  • Site interface is overwhelming if you’re used to WordPress
  • You can only run an affiliate program with the Growth and Pro Plans
  • You can’t manage multiple clients on one platform
  • Education credit of the courses are vague
 
 
 
 

Kajabi at a Glance

Kajabi is one of the best online course platforms. It’s ideal for newly-launched businesses, as well as successful digital marketers and entrepreneurs. This is since it’s an all-in-one platform for marketing and selling online courses.

Students and course creators find Kajabi to be a great platform for both learning and teaching. It has everything you need to design a professional-looking site for your business.

It also simplifies the process of selling online courses so that even novices can develop their business and website.

INTERFACE 90%
COURSE CREATION AND MANAGEMENT 100%
SITE CUSTOMIZATION 95%
SALES & MARKETING FEATURES 95%
CUSTOMER SUPPORT 100%
PRICE 75%
PROS
  • All-in-one platform with online course creation and marketing tools
  • Built-in themes and customization
  • Has an iOS and Android app
  • Diverse learning and teaching tools
  • Helps market your courses
  • Users can have discussions and forums
  • 24/7 customer support team and live chat
CONS
  • Site interface is overwhelming if you’re used to WordPress
  • You can only run an affiliate program with the Growth and Pro Plans
  • You can’t manage multiple clients on one platform
  • Education credit of the courses are vague
Table of Contents
Table of Contents

What is Kajabi?

What is Kajabi

Before we deep-dive into this Kajabi review, let’s differentiate the three paid plans that Kajabi offers. The Kajabi platform is divided into three plans: Kajabi Basic, Kajabi Growth, and Kajabi Pro.

The only differences that set them apart from each other are their features and prices.

With Kajabi Basic, you’ll get to:

  • Create a course
  • Upload your content (photos, videos, assessments, etc.)
  • Give certificates upon completion of courses
  • Build a personalized community
  • Organize feeds on forums
  • Lock specific content and courses
  • Assess analytics (play rate, average engagement rate, etc.)
  • Access Viewer Heatmaps (helps you see which part your content hasn’t been viewed yet)
  • Do SEO-based blogging
  • Transact through various payment methods
  • Choose from different pricing options

With Kajabi Growth and Kajabi Pro, you get all the above features along with three more distinctive features, such as:

  • Affiliate marketing
  • White-labeling
  • Automation
  • Customer service

And don’t let the thought of the upgraded plans’ higher prices get you down. We can vouch on this Kajabi review that they’re worth paying for since they speed up the process of selling online courses.

With Kajabi Growth’s and Kajabi Pro’s other features, you can do White-Labeling. When white-labeling your site, you can remove all the footprints of Kajabi. This can come in handy when marketing your course to your target audience.

As for affiliate marketing, it proves to be useful for small businesses. It’s a great way to get influencers to promote their products and business. It’s a great business growth tool to strengthen your market reach and presence in no time.

There’s also an Automation feature which is a great way to stay in touch with your pupils once they have finished a specific section or an entire course. It also lets you send out emails to your students and interact with them as you like.

You can use automation to get in touch with students you think are not participating as well as they should, or they can excel better by visiting your site and pick extra learning materials from there.

Kajabi Growth and Kajabi Pro also allow you to utilize the software’s customer service. You can use this feature in case you have any concerns or questions regarding your chosen plan. You can simply email Kajabi’s support team and get all the answers to your queries right away!

That’s not to say that the Kajabi Basic plan isn’t worth looking into either. With Kajabi Basic, you still get to experience premium features but at a more affordable rate.

If you’re curious about the exact prices of the course platform’s paid plans, we’ll discuss them later on in this Kajabi review. Just keep reading.

Features and Benefits

Features & Benefits Thinkific

For Learners:

Kajabi Review_For Learners

Engaging Kajabi Courses

As a learning platform, Kajabi helps you design interactive courses for your students. With this digital platform, you can build all kinds of quizzes to test their mastery of the content.

Assessments are given at the end of your course section and before allowing students to move onto the next course section.

Students can also upload their assignments onto Kajabi in the form of a word document, PDFs, photos, or videos. That way, instructors can evaluate their progress using more unique outputs.

Kajabi Community

Community

Kajabi has a unique feature known as Community that allows you to create an online forum on the platform.

Here, students can participate in discussions with other learners. It also allows them to reach out to their instructors regarding any questions or difficulties they might have.

Students will also get notified through their email or app if there are people who’ve replied to their query or added a message to a discussion that they’re following.

For Instructors and Course Creators:

Kajabi Review_For Instructors & Course Creators

Email Marketing Tools

EMT1

One of the best ways to reach your target audience is by using email broadcasts and email sequences to reach everyone on your email list. These both fall under the umbrella of email marketing tools. Luckily, you get to use both these email tools when you have Kajabi.

An email broadcast is a tool that sends emails to every email address on your email list. An email sequence is a series of emails that are immediately sent to an email address that’s subscribed to your course platform.

EMT2

By sending out email broadcasts and sequences, you can interact with your potential customers in a more personalized way. This is especially helpful for selling online courses via email.

And what sets Kajabi apart is that you can automate the sending of your email sequences, based on your members’ user behavior. It’s able to analyze what’s going on in your membership site to help you discern your next step.

The email campaigns you make with the email marketing tools can be tailor-made to reach potential new customers, as well as old members who haven’t visited the platform in a while.

EMT3

You can also introduce and suggest new courses to them via email marketing tools. You can create as many email templates that you want to one email sequence and then customize on which days you want them to be sent out.

emt4

As for managing and maintaining existing users, you can tag them in newly created segments to introduce updates that will entice them to stay subscribed. This is perfect for those who want to focus on email marketing campaigns as their main marketing tool.

Kajabi Automation

Automation 1

There’s also one feature called Kajabi Automation which creates an automated email system to push your email marketing forward.

What sets Kajabi’s automation feature from other marketing tools is that this one has customizable settings that make it easy to use.

You have the option to add and remove tags, place old subscribers in other email sequences, and send out email marketing campaigns.

And as mentioned, it does so based on user behavior. It understands which step of the process people are in. It’s able to send out an email based on that. This helps with email marketing.

Automation 2

The platform will know that it should send out discount codes and promos to your already existing users. It can also give out first-time promo coupons for your new subscribers.

Since it’s automated, it will know once a new user has purchased something for the first time. When that happens, it’ll automatically remove them from the first-time users’ list and add them to the existing subscribers’ list. That way, they receive an entirely new batch of emails.

Plus, it’ll also know if a user chose to not use the code he/she received. When that happens, the system will automatically send out a new offer to entice them to use a new code.

Another example of how Kajabi Automation can be used is for when a student hasn’t been active on the platform for a while. When you notice this, you can create an email sequence that’ll automatically send them a reminder to come back to the platform.

And the automation isn’t just limited to sending out coupons or reminders, you can also offer freebies. A popular freebie that most people offer is a free course that their subscribers can enroll in.

Kajabi Website Builder

Website Builder

If you have zero experience in web designing, then no need for worries. Using this user-friendly tool, you can learn to design a site in next to no time.

The website builder also provides you with ways to enhance your website to help drive more traffic and increase engagement. You can choose the color or theme of your choice and improve your website as you go along.

SEO-Optimization

Kajabi SEO

By utilizing the SEO and sharing settings on your website, you can improve your ranking in search results.

That way, people who want to utilize your services can easily find your platform. And you don’t have to be well-versed with SEO to create optimized content either. You can use Kajabi SEO-optimized tools for your content.

Sales Pages, Landing Pages, and Sales Funnels

Sales Pages, Landing Pages, Sales Funnels 1

Kajabi has dozens of unique templates that can help you build distinctive landing pages and sales funnels. You can also make squeeze pages, opt-in pages, and thank-you pages. Other elements that you can include are home pages, download pages, sales pages, and video pages.

Kajabi Sales/Marketing Funnels

Sales_Marketing Funnels

Also known as a pipeline, this is the most effective tool for entrepreneurs who have no sales/marketing knowledge. With the help of this tool, you can build entire marketing funnels for your sales/marketing processes. This will ultimately help you sell online courses successfully since marketing funnels will make things more streamlined.

Webinars

Webinars 1

Now, this is a feature that is hard to find in digital course platforms these days. Webinars help you sell your course online because they’re far more interactive than typical written and visual content. They can build solid relationships with your users, establish your branding, and improve overall sales.

Webinars 2

With Kajabi, you can do video-hosting and start your own webinars via the Events app. You can host an online conference, conduct a live video training, or upload a pre-recorded webinar by clicking on Kajabi Events. The ease of use will make you a webinar pro in no time.

Kajabi Membership

Membership 1

Kajabi also offers an option to subscribe to a membership system since it’s a membership site.

Membership 2

And like any typical membership site, Kajabi features different membership levels such as Bronze, Silver, or Gold. You can add this membership system to your website and indicate their differences to entice your subscribers.

Offers

Offers 1

Selling online courses simply won’t happen without a proper payment option. It’s a good thing that Kajabi offers various pricing options. You can sell your course for free, through a one-time payment, or via a monthly subscription plan.

Offers 2

For every course you create, you can also offer a free trial for your subscribers. Another feature that Kajabi offers is that you can include is allowing buyers to purchase courses with foreign currencies like USD, AUD, GBP, CAD, etc. They can also opt to use coupons or discount codes that they may have received via email.

Offers 3

Kajabi Integrations

Integrations

So many software tools can help automate and grow your online business. It’s a good thing that Kajabi allows popular software and email marketing tools to connect with your online course to help you sell online.

Kajabi allows you to integrate it with email marketing tools like MailChimp, Aweber, ActiveCampaign, ConvertKit, and Drip. They make your email marketing campaigns more streamlined and easier to send out.

Aside from email marketing tools, you can also connect other analytics and software tools. Google Analytics, Zapier, Segment, and ClickFunnels are only some of the business tools that you can integrate into your Kajabi course. You can even sync it with Facebook Pixel.

For course creators and teachers, a third-party tool is also helpful in rewarding their students. Since you can sync Google Slides and other Google apps, you can create certificates and badges for your users. It enhances user experience and keeps them motivated.

Kajabi Content and Course Creation

Course and Content Creation 1

Instructors and course creators will surely enjoy using Kajabi for course creation because it’s fairly easy-to-use. You don’t need much technical knowledge to create a professional-looking site, unlike other online course platforms.

Kajabi has Product Blueprints that you can choose from to market and sell your products. It’s perfect for selling online courses since it gives you a pre-made template wherein you can just input the information on your business and products.

Simply click on any Product Blueprint that interests you and then Kajabi will immediately make a sample template for the categories and posts you’ll be adding to it.

Product Blueprint)

These categories and posts are what will be known as the online courses, lessons, and modules for your students. You can easily organize your course content by rearranging the Categories and Posts on Kajabi.

It’s much easier to keep track and reorder your courses and content since the site uses a drag and drop mechanism.

Apart from that, you can also add different sections to your elements. Subcategories and more specific choices will enhance your students’ user experience to help them learn the course better.

Videos)

You just have to click on whatever lesson you’re working on and this will launch the lesson editor. From there, you can get access to the settings and upload different file types onto the site. PDFs, MP4s, and MP3 files are among the most commonly uploaded content for every Kajabi course.

If you prefer using videos for teaching, then you’ll also be glad to know that Kajabi has unlimited Wistia-hosting as part of the paid plans. This will allow you to attach videos to not just the online courses, but to blog posts that you write as well.

You can even attach video files to the landing pages of your courses so that it’s easily seen by most people. And the best part of it all is the ease of use. The uploading process is streamlined and easy-to-understand.

Google Drive)

Plus, you can even get your files directly from online storage sources like Google Drive and Dropbox. Bulk uploading is possible as well so that you can spare some time.

With the Kajabi platform, it’s truly easy to enrich your courses and lessons since it has everything you need to upload and post all kinds of media for your students.

Content Player Themes

Content Player Themes 1

Of course, once you’ve uploaded your content, you’ll have to make sure that it won’t be altered when viewed on the course platform. This is where Kajabi’s Content and Course Player comes in.

Compared to other platforms that sell online courses, Kajabi has a wider variety of site layout presets and themes that you can choose from. It has more than 10 professional-looking themes that’ll strengthen your branding and business.

You can opt for a different theme for each of your digital products. Your platform will be easy-to-use not just for you but for your users as well. It’s a great marketing technique to differentiate your products.

Content Player Themes 2 (Premier Theme)

One particular theme that stands out and is used by many people is the Premier Theme. It’s perfect for course creation because you can separate all your planned lessons into different sections. Supplemental content like videos, photos, and text are easily accessible when you click on a specific lesson.

Themes (change colors)

And even though it’s a pre-made theme from Kajabi’s layout presets, that doesn’t mean that it isn’t customizable. You can change colors, sizes, and thumbnails to fit your Kajabi course branding if you don’t like how it already looks.

You can also control whether or not you want your users to comment on the posts by toggling the theme settings. Most course instructors like to enable a comment box at the bottom of the platform to encourage healthy discussions.

And unlike other online course platforms, Kajabi is optimized to be viewed on small tablets and smartphones. Other online course platforms tend to be too heavy and data-consuming so they slow down the mobile experience.

Since Kajabi has been specifically designed to be mobile-responsive, your students will get access to the courses anywhere and with just about any device. The Kajabi platform has both an iOS and Android app so there certainly won’t be any gatekeeping.

Finally, when setting your Kajabi course theme, you can also enable push notifications for your users. Whenever you upload new content, they’ll be notified immediately on their chosen device.

Student Quizzes and Certificates

Quizzes and Certificates 1

Kajabi has set the bar high for being the all-in-one platform to choose for online learning. Many instructors hail it as their platform of choice because it has innovative features that keep students engaged.

Beyond course creation, it also lets you reward your students with certificates for every task they accomplish. All you have to do is integrate third-party tools like Google Slides and Accredible for them to get access to the certificate.

Something called Kajabi Assessments is an all-in-one solution to motivating your users after every milestone. With Kajabi Assessments, you can craft various types of quizzes that will suit the kind of course your teaching.

You can choose from multiple-choice, identification, and essay-type assessments. There’s also an option for your student to submit other requirements by uploading them onto the site.

Quizzes and Certificates 2 (Certificates)

When creating the assessments, you can already indicate the correct answer so that once your student is done, Kajabi will automatically let them know their grade.

And you can even ask your students to evaluate the quiz they took right after accomplishing it. This will help you gauge whether or not the quiz type was an effective way of learning for them.

Kajabi Discussions

Discussions 1

As mentioned earlier, Kajabi allows you to grow an online community via a discussion board. There, you can post comments and questions that other learners can respond to.

This isn’t limited to learners but course instructors as well. Not only can students ask other students and their teachers about their courses, but instructors can do the same to the students too.

Teachers have admin privileges so they can post and start topics on the discussion boards. They can also rearrange the feed by pinning more important threads to the top of the dashboard.

Discussions 2

Instructors can easily answer queries posted by students on the Community dashboard. And just like how students will receive push notifications if their question has been answered, the instructors will also know if the student responds to them again.

The Kajabi Community Discussions encourage a healthy and productive back and forth between all users on Kajabi. It enhances the overall user experience by allowing more interaction and engagement.

One more thing we love is that since Kajabi is a membership site, you’re assured that discussions stay on the site only. You won’t have to transfer to an outside platform.

Many people have likened Kajabi’s Community feature to the more popular Facebook Groups. They have similar processes that give you ease of use.

Drip and Lock Options

Drip and Lock Options

Further enhancing user experience, Kajabi also has a Dripping feature that lets you gradually release more content for a specific course. You can set how many days apart new categories or lessons will be posted after a student signs up. That way, the lessons are “dripped” onto your students as opposed to being given all at once.

Dripping on Kajabi helps with keeping students engaged without overwhelming them with too much content. It mimics the natural progression of face-to-face and in-classroom courses.

After Dripping, another feature that Kajabi has is called Locking. Locking on Kajabi helps organize the way you drip your content. It’s basically just forming a uniform structure that your students will work their way through throughout the lesson.

Think of it as creating different levels that your students will need to accomplish. They’ll be “locked” into one path, which is the path of whichever specific course they’re taking. And on that path is where they’ll receive the “drops” of content through modules, quizzes, and lessons.

With these two features, Kajabi encourages a more organized and effective way of teaching. It isn’t too harsh on the students since it allows them to receive new information at regular intervals. It also makes clear to them the specific path they need to take to accomplish their course.

Kajabi Affiliate Marketing

Affiliate Marketing 1

One thing we like is that Kajabi is more than just a learning platform because it also allows you to integrate affiliate marketing onto your courses.

If you don’t already know, affiliate marketing is a great way to earn an extra online commission. What happens is that you link a specific product on your site and with every purchase made from that link, you receive a percentage of the revenue.

And you don’t have to worry about not being familiar with setting it all up. Kajabi has everything you’ll need to get set up with affiliate marketing by connecting you with affiliates.

Affiliate Marketing 2

You can start an affiliate program for every course you make and then talk to affiliates who are willing to feature them on their websites via blog posts. These affiliates will earn a small percentage for every user they get to click and sign up for your course.

And another more popular way of promoting these days is actually through social media pages wherein they can just directly link your course to their followers. It’s a great way to market digital products these days since most, if not all, people are always on social media these days.

What’s great about Kajabi’s affiliate program is that you can also keep track of your affiliates right on the platform. You can simply go to the admin dashboard and then download your affiliates’ payout reports to track their progress. This also speeds up the computation and sending of their commission.

Affiliates will also have a separate sign up and log in page on Kajabi. Each affiliate will have a private dashboard wherein they can access all the applicable affiliate links they have to use.

Kajabi Course Management

Course Management 1

Once the whole course creation process is done, what’s most important is how well you can manage everything that comes after. Kajabi has reporting and analytics tools that will help you with overall course management.

First, it has a comprehensive Analytics section that instructors can get access to through their admin dashboard. There, they can explore full reports of everything related to their courses. Things like Page Views, Revenue, and Affiliate Sales can be tracked here.

Revenue)

They will also be given a regular report on financial aspects like Average Revenue per User, Monthly Recurring Revenue, and Churn Rate. This will help them gauge whether or not they’re at a profit loss or gain.

And not only does Kajabi give you overall reports, but it also provides individual reports. Simply open the Net Revenue report and then you can get access to your total revenue. It will also show you a summarized report of both refunds and revenues you’ve earned per interval.

It’s also easy to search for any information that you might have missed or that you want to double-check on. You can filter all the reports by date. Depending on your preference, you can choose between a yearly, monthly, weekly, or daily view.

Course Management 2

On the flip side, as a course instructor, you can also access reports on your students’ progress. Kajabi will provide you with a tracker of their quiz scores and assessment results so that you’re up to date.

You can even access analytics reports on any videos that you upload. Kajabi records things like engagement rate, click rate, and play rate so you’ll know which of your content is getting good engagement from your students.

People Management

People Management 1

As for managing the users themselves, Kajabi also has a People Management feature for all course instructors. You simply have to click on the People section on the dashboard.

From there, you’ll be able to see your existing users. You can then toggle the filter to show which of your digital products they’ve purchased and which of your courses they’re enrolled in. It’ll also let you see if they’ve used any special coupons or codes for their transactions.

One more aspect that’s great about Kajabi People Management is that you can add new users in bulk. This will save you from the hassle of adding in new students one at a time.

You can also bulk select what offers you want a user to receive and then send them straight to their email address. Plus, as an admin, you can register a student to an event or even revoke his/her access once the course is completed.

Kajabi User Roles and Privileges

User Roles and Privileges

In the same vein of People Management, Kajabi User Roles and Privileges allow you to manage different user aspects. This is more applicable if you’re a team of teachers or instructors who are going to be working together for a course.

You can assign each of your members to be Administrators, Assistants, or Support Specialists.

An Administrator has essentially the same privileges as you, the course creator. When you assign someone to become an Admin, he’ll be able to start discussions and organize the course content on the site. The only difference that’ll set you apart is that you’re still the only one who can handle payment integrations.

An Assistant can revise and remove content from the site. But they won’t be able to view financial and analytics reports as an Administrator can.

Finally, a Support Specialist would have the most limited access out of the three. He will mainly be able to moderate comments and discussions of the students on the site.

That being said, Kajabi is a great platform for team efforts because of the customizable roles that one can assign for each member.

Kajabi Customer Support

Customer Support 1

One of the most important aspects of any online course platform would have to be its capability to support its customers. Kajabi has nailed this down with its 24/7 Live Chat Support Team. For online course platforms, this is quite rare.

Customer Support 2 (Live Chat)

The nice thing about the live chat feature on the site is that the response time is fast as well. Other online course platforms market themselves to also have 24/7 live chat support but take so much time to reply. With Kajabi, the response is almost instantaneous.

Customer Support 3 (Help Center)

And aside from excellent customer service, Kajabi also makes sure that their platform is equipped with all the help that you’ll need. On the site, you can access various tutorials on how to use Kajabi and its various features.

One more thing we love is that there’s also a Kajabi Assistant bar on the top of the site. When you click on it, you can access other tutorials that you might have missed.

How Kajabi Works

How it Works

If you’re someone who wants to create an online course, digital training course, or simply try something new, Kajabi is the one for you.

It allows you to create paid, protected, and well-managed online content, which is Kajabi’s core function.

To get started with Kajabi, you will need to first create an account on the website. Once you have set up your account, you will be introduced to your personalized dashboard with sections such as Products, Sales, Members, Comments, Website, Marketing, Integrations, and Settings. Read on to get a brief idea of how easily you can create a course on Kajabi.

Step 1: Create a Product

Step 1 Create a Product

You can create your product, which will be your course, by clicking “+ New Product.”

You will have a separate dashboard for each new product containing options such as Product Details, Appearance, Posts, and Categories. If you click Product Details, you will get to decide the title, description, and product thumbnail.

The cool thing is you can edit your product details whenever you want. Once you have kept your product name, description, and photo, you can save the details and move onto the next step.

Step 2: Add Content

Step 2 Add content

To add content to your course, go to “Categories.” Here you will find different categories that can act as the “chapters” or “modules” of your course. You can upload each chapter or module in the given space for each category. What’s cool is that you can rearrange the order of the categories.

Within each category, you will find “Category Details,” such as the Title, Parent Category (categories within the main category), and description.

Below the Category Details, you will find the “Visibility” which gives you three options for how you want to show your categories – “Draft” (which will keep your category hidden from other members until you’re finished), “Published” (you choose this when your category is complete and ready to be published), and “Drip” (the category will be available to members on a specific number of days when they buy your course).

You can post an image for each category and have different posts for them, too.

Step 3: Enrich Posts

Step 3 Enrich posts

Talking about posts, you can add the content to them or make changes to them by clicking “Posts” in your dashboard. FYI, this option is also available in the category section. Give each post a title, category it should go under, and mention text in the body section.

Again, you have the option to choose the kind of visibility you want your posts to have for your users. Apart from these functions, you can upload a video and a poster image for each post.

Once you upload the posts, it can be made available for downloads (PDF, word files, web links, etc.) through the Downloads option. You can also turn on the comment section to interact with your users.

Step 4: Customize Appearance

Step 4 Customize Appearance 2

One of the best features is that you can overview your entire setting by clicking “Preview.” It will give you a final look at your course and how it will appear to onlookers. We saved the most game-changing feature for the last; you can access it by clicking “Appearance.”

Here, you can dig deep into your creative roots and enhance the visual appeal of your course. There are a series of themes in here which you can choose for your product.

There are a total of seven free themesMist, Classic, Dive, Derby, Primo, Slate, and Next. Pick the theme you like and simply activate it to have your entire course emulate the theme you have selected. You can further customize your course by clicking the “Customize” button.

Through this, you can change the font size, style, and color from the “Typography” section. You can also add an image and details about the instructor.

What makes this software truly powerful is when you decide to insert any custom HTML or CSS into your page. Using this feature, you can add a special editor that can save your time on editing your posts before you publish them.

Review of Kajabi University

Kajabi University

Launching a business for the first time can be quite intimidating and difficult, especially at the start.

After all, so much work goes into ensuring the success of your business. You first have to design and create a valuable product that’s worth investing in. After, you have to work on marketing it right so that it reaches the right audience. And after, you have to ensure steady revenue.

Truly, starting a new business is no walk in the park. From the products to the marketing, all aspects of the business process have to be right.

Kajabi wants to make sure its clients succeed in running their online businesses. That’s why the Kajabi University was created. It’s for business owners to learn the ins and outs of managing a business well.

Kajabi users will learn how to design, produce, and launch their online businesses through site creation and proper usage of marketing tools. The best part is that Kajabi University is free of cost for all Kajabi site owners.

Building a Kajabi Course

This course covers the ins and outs of building a course, whether it is a short course or a long one.

You will learn how to create a course outline, structure a course, and complete the process to add sounds and videos. Here you will also learn a little bit about how to make your content appealing for your members.

Building a Kajabi Website

This module covers the fundamentals of designing and developing a website.

When learning this course, you will learn how to choose the right website themes, layouts, and templates. You’ll also find out the basic principles of creating an impactful website design that will benefit the branding of your site.

Additionally, you will learn effective ways to market your website and how to incorporate a learning platform with a sales platform.

Building a Kajabi Community

Community

This course will help you create a growing online community. The “Build A Community Course” option will also teach you ways to convert your unenthusiastic students into active learners.

Kajabi Pipeline Mastery

Pipeline Mastery

This is a course that will help you develop pipeline mastery, a crucial aspect of marketing courses online. The Pipeline Mastery course will guide you to all the steps you’ll need to follow to turn leads into potential sales.

First, you will learn the basics of pipeline marketing – what it is and how it works, and then the course will cover all the technicalities step by step.

The most remarkable aspect of Kajabi University is that it keeps updating its courses to keep members up-to-date. 

28-Day Kajabi Hero Challenge

Hero Challenge

You might be curious as to what exactly this challenge is and what constitutes a Kajabi hero. The Kajabi 28-Day Hero Challenge is a rewards program for all Kajabi creators.

When they reach certain goals, they are rewarded with exclusive freebies and perks that will further propel their businesses to new heights.

A Kajabi Hero is a user who can make over $1000 by selling online products via Kajabi. If you fulfill that in 28 days, then you win the Kajabi Challenge and become a Kajabi Hero.

All you have to do is accept this challenge and follow the Kajabi founders, who will guide you through a step-by-step process for creating a highly profitable product.

This challenge continues for 28 days in total, giving you ample time to learn and grow. But the most amazing aspect of it all is that you can get started for free!

And if you didn’t already know, Kajabi has a surprisingly active Facebook community filled with Kajabi heroes. They have an official Kajabi Facebook group that has more than 12,000 members (and counting!).

What Needs Improvement

Kajabi Review_What Needs Improvement

Every review highlights both the good and the bad. Throughout this review, we found that Kajabi still has some areas it can improve on.

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Overwhelming Interface

Many people who’ve used Kajabi tend to compare it to WordPress and not because they’re similar. The issue is that Kajabi has a different interface from other WordPress-based software. So if you’re used to WordPress, Kajabi may be a struggle at first.

This doesn’t mean that Kajabi is difficult to use. It just takes some getting used to at first and it’s mainly because the site’s navigation is very different from WordPress.

If you’ve been a longtime WordPress user, you’ll notice a learning curve at first. After all, WordPress is among the easiest platforms to navigate online.

Most users found that they had to get used to where the tools and settings are located when they first switch over from WordPress to Kajabi. Over time and as you create more course content, Kajabi’s interface will seem much easier to navigate.

And if all else fails, you can always take advantage of the 24/7 live chat feature and ask for help from the support team.

Our tip is to just remain open-minded. WordPress may be the most popular and efficient platform but it’s also good to learn something new. In time, Kajabi has the potential to be as known as WordPress is.

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Scope of the Affiliate Program

Though Kajabi does have the option to advertise your courses through affiliate marketing, it isn’t something you can access right off the bat during the 14-day free trial.

You’ll need to avail of the Growth plan which is priced at $199/month or $159/year first. So you can see that you can only get that extra commission by paying extra as well.

If you ask us, it’s still worth it though. But it just might not be a priority if you’re still starting out and strapped for cash.

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Not Multi-Tenancy Capable

If you’re a big company that’s planning to enroll your employees onto Kajabi, you might experience some issues with user management. Since Kajabi isn’t capable of handling multiple tenants, the processes won’t be as streamlined as a platform with muti-tenancy capabilities.

If you don’t know yet, multi-tenancy is when a platform can easily create and handle various branded instances under one platform. Though Kajabi can help you create multiple websites, it can’t compile all the websites under one system.

You’ll still have to access all the different instances separately. And if your company works with a large number of clients and employees, it will be confusing for you to manage them all since you can’t find the databases in just one place.

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Education Credit

As mentioned earlier, course instructors can reward students with certificates for every course they complete. But there’s one catch with this feature:

The certificate doesn’t indicate how long a student spent studying the course.

This poses an issue if you’re planning to specialize in a specific course or major. Since there’s no proof of how long you studied something, other instructors won’t know if you’re already ready to take the next level of formal courses.

Your certificate won’t hold weight in institutions like colleges or universities and you’ll most likely just have to take the equivalent course all over again there.

In short, courses can’t be interconnected. They’re treated as separate subjects instead of levels that you can gradually progress from.

Kajabi Price

The thing about Kajabi is that Kajabi prices are more expensive compared to other similar platforms. But you’ll be pleased to know that it’s worth every cent.

Kajabi pricing has three different plans, depending on your needs and preferences. We also reviewed it more thoroughly on our Kajabi Pricing article.

KAJABI

Kajabi Free Trial

Kajabi Free Trial

For those who aren’t so sure that they want to pay for something that they’re still unfamiliar with though, you don’t have to worry. Kajabi has a 14-day free trial for all users upon sign up.

That way, you can check if Kajabi is the right online courses platform for you or not. You can decide if you want to get a paid plan right after your trial ends.

Additionally, if you’re more serious about course creation, then you can also try out the 28-day Kajabi Hero Challenge free trial. You can access a step-by-step guide on how to create the perfect digital product for free.

And just like the 14-day free trial, when this trial ends, you can decide if whether or not you want to pay for a premium Kajabi plan per month. Pesonally thoough, we think that Kajabi is a good all-in-one solution for all your course creation needs.

If you’re hesitant just because of Kajabi Pricing, then you should instead think of it as an investment. Even though you may have to splurge more than you want to at the beginning, the results that you’ll eventually reap will be worth it.

Nowhere else will you find a platform that can host, create, and sell your online courses all in one roof. It’s also not only a good learning platform but also a great teaching platform. The user experience for both students and instructors have been mostly positive so far.

The bottom line of our review on the price is that we think Kajabi Pricing is more than worth it. Click here to sign up for a free trial.

Basic Plan

Kajabi Basic

Kajabi Basic is priced at $149 per month but when billed annually, it’s only $119/month.

This plan is the most affordable out of the three and is what we recommend if you’re a novice course creator. It lets you create 3 Digital Products and 3 Sales Pipelines.

Every Basic Plan subscriber also gets unlimited bandwidth, landing pages, and marketing emails without needing to pay transaction fees. You also get unlimited Wistia video-hosting.

You can also add 10,000 contacts and accommodate 1,000 active members onto your course. You’ll be entitled to 1 Website and 1 Admin User.

Growth Plan

Kajabi Growth

Kajabi Growth is priced at $199 per month but when billed annually, it’s only $159/month.

This plan has all the same features that you’d get with the Basic Plan, as well as other premium benefits. It’s priced slightly higher but the added features you get are worth the extra splurge. You get no transaction fees with this plan to make up for it too.

With it, you can create more than 3 Digital Products and more than 3 Sales Pipelines. You can also have more than 1,000 active members and users.

Affiliate Marketing and Kajabi Automations are also available in this plan, unlike with the Basic Plan.

Pro Plan

Kajabi Pro

Kajabi Pro is priced at $399 per month but when billed annually, it’s only $319/month.

Like the Growth Plan, the Pro Plan has all the same benefits that you get with the Basic Plan, including having no transaction fees, but with added features. The Pro Plan is also the most expensive option out of the three and for very good reason.

You get to create many more products and pipelines. It’s perfect if you’re planning to enroll members of bigger teams and companies.

You also get Kajabi Automations and Affiliate Marketing with the Pro Plan, similar to the Growth Plan.

(If you want a more detailed breakdown of Kajabi’s paid plans, you can click here. All plans come with no transaction fees.)

Kajabi Reviews

Reviews

The review of most users who’ve tried Kajabi is that it’s an excellent all-in-one tool that helped them grow their business.

The users are also quite diverse. One manages a fitness program, one works completely on her own, and one is a full-time instructor. Check out their reviews below.

  • Kajabi Review 1:

“It’s really easy to create landing pages and integrate it into an existing site. It’s also very helpful for getting projects done without a web/development team that needs to be involved in every step. We can test numerous pages and get results quickly. The customer service is also pretty solid.” -Anonymous

  • Kajabi Review 2:

“Our members can access our course material through an app and it’s super easy to set up. It also has a good price in comparison to other programs. Our members are happier in this platform as it is easier to use too.” -Anonymous

  • Kajabi Review 3:

“I love that it handles everything for all my courses in one place. I put out courses pretty frequently (maybe once every 3 months or so) and use VAs for most of the admin work, and it’s so much easier to give them access and train them on one tool than it is to do it on 5 different ones.” -Anonymous

  • Kajabi Review 4:

“Using Kajabi, I was able to create a website for my fitness program. Kajabi gave me the tools I needed to get everything up and running, including automated email campaigns, and an interactive discussion board for my members. Now I can offer online courses directly on my site.” -Anonymous

  • Kajabi Review 5:

“Kajabi helped me get a fully-functional membership website up faster than I ever would have imagined. I’m not much of a techie, but I was able to build a great site that my clients are impressed with and enjoy using.” -Anonymous

  • Kajabi Review 6:

“I started as a small one-woman team, but I had big dreams. With Kajabi I was able to grow my business from the inside out with the website builder, pipelines, forms, and email campaigns.” -Anonymous

Alternative Online Course Platforms

Alternatives

If Kajabi just isn’t what you seem to be looking for, then check out these other similar online learning platforms:

Thinkific

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Thinkific is one of Kajabi’s closest competitors both in terms of popularity and features. It’s among the leading online course platforms today within the market.

It’s similar to Kajabi in the way that you get almost all of the same basic features needed to create course and content. There are pre-made themes and an easy-to-use site editor that lets you customize the look of your site. You can even add sales pages if you want to.

In terms of online teaching, there are plenty of customizable elements when setting up quizzes and assessments. You can do video-hosting and webinars to enrich your lessons, as well as reward your students with certificates for every course they finish.

Like Kajabi, this platform also allows you to drip and lock the content that you give your students. You can set the intervals up to your preference.

The thing about Thinkific though, is that it isn’t too great at marketing and selling online courses. For one, it doesn’t have a sales funnel builder or email automation options. You’ll need to come up with your marketing process on your own or through another third-party app.

Users also tend to have a hard time when purchasing digital products since the checkout pages aren’t as convenient as Kajabi’s. The Thinkific checkout page isn’t strong enough to push users to buy immediately and that slows down their conversion rates.

A checkout page is vital to a site’s success because it’s the final step that the users go through buying your product. If you have a checkout page that can entice your buyers to secure a purchase, then your conversion rates will increase as time goes by. It’s important to gaining profit from your website.

But taking the marketing aspects and checkout pages out of the picture, the Thinkific platform is still a worthy competitor to Kajabi. It’s a simple course platform that will help you build a competent website for your business.

You can also easily create courses and content for your students. Just don’t expect to be able to market and sell them. You can leave that to Kajabi instead.

READ: Thinkific Review – Course Creation Features for Free, Thinkific Pricing

Teachable

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If Thinkific and Kajabi just don’t seem to suit you, then you should check out Teachable. It’s another worthy online course platform alternative because of its similar features.

Much like Kajabi, it provides you with all the tools you need to create and sell online courses. You can make an engaging online course by adding different files and content types for the lessons.

Similar to Kajabi, Teachable also lets you drip your course content so that your students will continuously receive new lessons over time. And you can even design your own certificates to reward them at the end of every lesson or online course.

You can enrich your courses further by also adding videos to the lessons. And everything you put into the course can be viewed in high quality through Teachable’s course player.

What sets Teachable a notch higher than Thinkific as a platform is that it has a handful of great marketing features. You can send coupons to your users and run an affiliate marketing program too, much like you can with Kajabi.

However, Teachable does have a few things it can still improve on. One is that it has limited course player design options so it’s not as customizable. The same goes for its site themes and page builder settings as well.

And unlike Kajabi, the Teachable platform doesn’t give you an option to build landing pages, sales funnels, or marketing funnels for your courses. It doesn’t have automated email marketing tools either, unlike Teachable does.

Kajabi is also pretty well-known for its online community which Teachable doesn’t have. It’ll be harder to create forums and discussions with your students and other team members.

But despite those things to improve on, we can still say that Teachable is a worthy course platform to try out. It still gives you the ability to create a course and website from scratch. You won’t need any prior web design knowledge.

It more or less covers all the basic steps you need to accomplish when setting up your site and online course. But when compared to Kajabi’s complete features, we still can’t deny that the Teachable platform pales in comparison.

You can check out a more detailed review of Teachable here, as well as a discussion on Teachable Pricing here.

And we also wrote an in-depth review of its comparison with Kajabi. Read our Kajabi vs. Teachable review here.

RELATED: Teachable Alternatives

Final Verdict

What Needs Improvement

To sum up our Kajabi review, what we can say is that Kajabi is a good all-in-one platform for entrepreneurs who want to grow their business. It’s also great even for established business owners that just want to maintain their growth.

This is because unlike most digital course platforms, Kajabi is client-centric. It offers a step-by-step guide on how to navigate the platform and use the online tools to enhance your products. It even guides you through the product creation and development process.

We also found through our Kajabi review that when compared to alternatives, such as Teachable and Thinkific, Kajabi has proven to be far superior.

This is since though Teachable and Thinkific have basic features that help you develop an engaging online course, Kajabi has more premium settings to offer.

Especially from a learner’s perspective, Kajabi takes the cake for being a great learning platform. There are plenty of interactive and engaging features that they can enjoy.

Throughout our review, we found that students can even create discussions and forums with all the other members. Kajabi gives a more well-rounded learning experience compared to a platform like Teachable which doesn’t have an online community feature.

So if you’re looking for a reliable course platform, then we cannot recommend Kajabi enough. The Kajabi platform is innovative, up-to-date, and full of awesome features that aren’t limited to just course creation.

You can create a website from scratch, design your site to your liking, and then market all your courses as well. The email marketing features are particularly great since they’re automated.

We hope that this review was able to help you learn more about Kajabi. Truly, it’s a great platform for both learners and course creators alike. If you need inspiration for designing your site, make sure to check out these Kajabi Website Examples.

Click on the button below to begin your free trial now! For more online course platform options, read through our article on the Best Online Course Platforms.

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About the author

jack_morris

Jack has worked on the video production, audio mastery, and physical coursework for over one-hundred popular online courses to date. He’s here to share his experiences with you, as well as show you what tools are worth your time, how to spot those that aren’t worth a penny, and above all else, how to keep yourself informed about how to navigate online course creation efficiently and effectively.