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Kajabi vs. Simplero: Comparing Two Online Course Platforms

Kajabi-vs-Simplero-Comparing-Two-Online-Course Platforms

As a user of both Kajabi and Simplero, I have first-hand knowledge of each platform’s capabilities and limitations. In this article, I will be providing a thorough comparison of Kajabi and Simplero, with a focus on identifying which platform is best suited for a particular online course. In order to provide an accurate analysis, I will break down the comparison into several key sections, focusing on a different aspect of the two platforms. By doing so, I hope to provide readers with enough information to make an informed decision when choosing the ideal platform for their needs.


Features and Functionality

Key features offered by Kajabi

Kajabi is an all-in-one platform for online course creators and businesses. It has a range of features designed to help users create, market, and sell digital products, including courses, memberships, and online programs. Some of the key features offered by Kajabi include an intuitive website builder, built-in payment processing, integrated email marketing, and advanced analytics. The platform also offers a variety of customization options and advanced features, such as course bundles, coupons, and automated email sequences.

Key features offered by Simplero

Simplero is a comprehensive platform for those looking to create and sell online products. It features an easy-to-use drag-and-drop page builder, a visual automation builder, and tools to create digital products, including courses, memberships, and affiliate programs. The platform also boasts a range of e-commerce tools, such as automated billing, integrated payment processing, and advanced analytics. Additionally, users can customize information pages, add seasonal promotions, and manage customer access and permissions.

Comparison of features and functionalities

When comparing Kajabi and Simplero, it is important to consider the key features and functionalities offered by each platform. In terms of course creation and management, Kajabi offers a more comprehensive suite of tools, including an intuitive website builder and advanced customization options. On the other hand, Simplero offers a comprehensive visual automation builder, allowing users to create complex automation sequences quickly and easily. Additionally, Simplero offers a range of e-commerce tools, such as automated billing and integrated payment processing, which may appeal to those looking to create and sell digital products. Ultimately, when selecting between Kajabi and Simplero, it is essential to weigh the pros and cons of each platform and determine which features best suit your specific needs.

Course Creation and Content Management

Course creation capabilities in Kajabi:

Kajabi is a powerful course creation platform that offers a variety of features to help users build and manage their courses. In Kajabi, I found the course builder straightforward and easy to use. From within the course builder, users are able to add and rearrange lessons, modules, and chapters in order to create engaging course structures. Additionally, Kajabi supports a wide range of content types, including videos, audio files, and text-based lessons. This enables users to create comprehensive courses with a variety of content.

Course creation capabilities in Simplero:

Simplero is another course creation platform that allows users to easily create and manage their online courses. Like Kajabi, Simplero’s course builder enables users to create engaging course structures by adding and organizing lessons, modules, and chapters. In my experience, Simplero also supports a variety of content types, including videos, audio files, images, and text-based lessons. However, I have found that Simplero does not offer the same level of customization as Kajabi does, and for more complex courses, Kajabi may be a better choice.

Content management and organization features in both platforms:

When it comes to content management and organization, both Kajabi and Simplero offer features that make it easier to manage courses and their related content. In Kajabi, users have the ability to set lesson completion requirements, display completion certificates, and enable or disable content access through course bundles. Additionally, I have appreciated the ability to create customizable quizzes within my courses, which can be used to assess student understanding. Similarly, in Simplero, users are able to set lesson completion requirements, display completion certificates, and enable or disable content access, and the platform also offers quiz creation capabilities. All of these features help to ensure that course creators have a comprehensive understanding of their student’s progress throughout the course.

Website and Landing Page Design

Website and landing page design options in Kajabi: 

Kajabi offers a wide range of website and landing page design options for its users. The platform features an intuitive drag-and-drop page builder with hundreds of customizable page templates to choose from. I have found the page builder to be extremely intuitive and easy to use, and it allows me to create highly engaging webpages in minutes. Additionally, I appreciate the ability to add custom images, fonts, and colors to my pages, further enhancing the custom branding capabilities. 

Website and landing page design options in Simplero: 

Simplero also offers a decent range of website and landing page design options. The platform has its own drag-and-drop page builder that is easy to use and provides access to hundreds of customizable page templates. I have found the page builder to be straightforward and the templates to be attractive, allowing me to quickly create webpages that look professional. However, Simplero does not offer the same level of customization as Kajabi, making it difficult to create a completely unique website. 

Customization and branding capabilities: 

When it comes to customization and branding capabilities, Kajabi stands out above the rest. The platform offers a host of features designed to enhance my brand identity, including custom domain mapping, custom branding options, and the ability to add my own logos and photos. Additionally, Kajabi allows me to add custom CSS and HTML codes to further customize my web pages. In comparison, Simplero’s customization options are limited, making it difficult to create a website that fully reflects my brand.

Sales and Marketing Tools

Sales funnel and automation features in Kajabi:

Kajabi provides a wide range of features to help course creators optimize their sales funnels and automate their marketing processes. From my experience using Kajabi, I have found the platform to be intuitive and comprehensive, offering a variety of tools to help me maximize my conversions and automate my marketing activities. Specifically, Kajabi enables me to create landing pages, run split tests, assign tags to contacts based on their behavior, and create highly-targeted email campaigns. I have also appreciated the ability to use dynamic content to tailor my marketing messages to different segments of my audience. 

Sales funnel and automation features in Simplero:

While Simplero offers some useful sales and marketing tools, they are not as comprehensive as those offered by Kajabi. Specifically, the platform provides a few basic features that allow users to create landing pages, assign tags to contacts, and create simple email campaigns. While these features may be sufficient for some users, those looking to achieve more advanced sales strategies and automation processes may find Kajabi to be the better choice.

Email marketing and CRM integration:

In addition to its sales and marketing tools, Kajabi also offers a range of integrations that allow users to leverage powerful email marketing and CRM tools. Through its integration with MailChimp, users can create automated email campaigns that are tailored to specific customer profiles and activities. Additionally, Kajabi also integrates with Salesforce and other popular CRM solutions, allowing users to have a centralized view of their customers and prospects. In comparison, Simplero does not offer the same level of integration and flexibility when it comes to email marketing and CRM tools.

Payment Processing and Pricing Options

Payment processing capabilities in Kajabi

When it comes to payment processing, Kajabi offers a variety of options for course creators. The platform supports several payment gateways, including Stripe, PayPal, and Authorize.net, allowing you to process payments and manage subscriptions with ease. Additionally, I appreciate the ability to accept payments in multiple currencies, which has been helpful in making my courses accessible to a global audience.

Payment processing capabilities in Simplero

Simplero also offers a range of payment processing options, including Stripe and PayPal, and provides the same currency flexibility that Kajabi does. In my experience using Simplero, I have found the payment gateway integration to be straightforward and reliable, allowing me to quickly establish a payment processing system for my courses.

Pricing options and flexibility for course creators

When it comes to pricing options, Kajabi and Simplero each offer a variety of plans that cater to different needs and budgets. Kajabi offers its users a tiered subscription model with plans ranging from basic to enterprise level and provides features such as integrated payment processing and course bundles. Simplero, on the other hand, has a more flexible pricing structure that allows users to customize their plans according to their needs. Additionally, Simplero offers a generous free plan, which provides basic course creation and marketing tools.

In conclusion, when evaluating payment processing and pricing options, both Kajabi and Simplero offer a range of features and plans that can accommodate nearly any course creator’s needs. You should take the time to review each platform’s features and pricing structure to determine which one is best suited for your specific requirements.

User Experience and Support

User Interface and Ease of Use in Kajabi

As an experienced user of Kajabi, I have found the platform’s user interface to be intuitive and easy to navigate. Kajabi provides a range of features and customization options to help users create and manage their courses, including an extensive library of course templates, an integrated payment system, and support for a variety of content types. Additionally, Kajabi’s drag-and-drop page editor makes it simple to customize the look and feel of your courses, allowing you to create an engaging learning experience for your students.

User Interface and Ease of Use in Simplero

Simplero is a simplified version of Kajabi, designed to be user-friendly for beginners. The platform offers a straightforward user interface that makes the course creation and delivery process quick and easy. With Simplero, users can create courses with text- and video-based lessons, as well as quizzes and downloadable content. Additionally, Simplero provides an integrated payment system and marketing tools to help users monetize their courses. 

Support Resources and Customer Service

In my experience, Kajabi and Simplero both offer excellent customer service and support resources. Kajabi has an extensive help center with detailed articles, video tutorials, and webinars to help users get the most out of the platform. Additionally, the platform offers dedicated customer service agents and live chat support for users who need assistance with their courses. Simplero also provides helpful resources in the form of a knowledge base, workshops, and live support, helping customers get the most out of the platform.

Integration and Third-Party Integrations

For online course creators, being able to easily integrate with external tools and services is essential for the efficient running and scaling of their business. In this section, I will examine the integration capabilities of both Kajabi and Simplero, as well as compare the third-party integrations each platform offers.

Integration capabilities of Kajabi

Kajabi’s integration capabilities are extensive, allowing course creators to easily incorporate a variety of third-party tools and services into their online courses. With Kajabi, course creators can access a range of features, such as payment processing, email marketing, membership, and analytics, with the ability to easily integrate these services into their Kajabi platform. Additionally, course creators can leverage Kajabi’s Zapier integration to easily sync data between Kajabi and other popular services. 

Integration capabilities of Simplero

Simplero also provides powerful integrations that allow course creators to connect Simplero with various third-party tools and services. Simplero’s webhooks and API integrations make it easy to connect with external services for a variety of tasks, including payment processing, email marketing, and analytics. However, one notable difference between Kajabi and Simplero is that Simplero does not have a Zapier integration, which means that data must be manually synced between Simplero and external services.

Comparison of third-party integrations

When it comes to third-party integrations, both Kajabi and Simplero offer a range of features and services that can be incorporated into their respective platforms. Kajabi is better-suited for course creators who require more advanced integrations, as it offers a Zapier integration as well as various webhooks and API integrations that allow for seamless data syncing between Kajabi and external services. Simplero, on the other hand, is better suited for course creators who are looking for simpler integrations, as its basic webhook and API integrations allow for basic data synchronization.

Pricing and Plans

Pricing plans offered by Kajabi

Kajabi offers several pricing plans to accommodate the needs of various users. The basic plan is the “Essentials Plan,” which includes everything you need to create and launch your course, including the course builder, email marketing, and various website features. This plan costs $119 per month, billed annually, and is suitable for most small-scale course creators. For larger businesses, Kajabi offers the “Growth Plan” and the “Pro Plan,” which include additional features such as dedicated webinars and advanced analytics. Prices are tiered depending on the number of courses offered. 

Pricing plans offered by Simplero

Simplero also offers multiple pricing plans, ranging from the basic plan for $99/month to the Pro plan for $999/month. The basic plan includes a range of features such as the course builder, payment processing, email marketing, and analytics. The Pro plan is designed for advanced course creators and provides more advanced features such as webinars, membership sites, and affiliate programs.

Value for money and scalability considerations

In addition to the features offered by each platform, it is important to consider the value for money and scalability of the platform. Kajabi is a dedicated platform for course creators, offering features tailored for online courses. It is designed to scale with your business, allowing you to add more courses and additional features as needed. Meanwhile, Simplero is more focused on email marketing and list building, with additional features for course creation. Simplero may not be the best choice for large-scale courses, as it may not be able to accommodate the needs of growing businesses.

Conclusion and Decision-making Factors

Summary of key differences and similarities

When comparing Kajabi and Simplero, there are many key differences that should be considered. Kajabi is a comprehensive all-in-one platform that offers a variety of features, including course creation, email marketing,

website hosting, and more. In comparison, Simplero is a more limited platform that specializes in digital product delivery, offering features such as membership sites and drip content. Additionally, Kajabi offers a wider range of pricing options than Simplero, allowing users to pay for only the features they need, while Simplero charges a flat fee for all of its features.

Factors to consider when choosing between Kajabi and Simplero

When deciding which platform is right for you, it is important to consider your specific needs and goals. If you are looking for a comprehensive all-in-one platform with a wide range of features, Kajabi may be a better choice. However, if you primarily need access to digital product delivery features, Simplero might be a better fit. Additionally, it is important to consider each platform’s pricing options and select a plan that best meets your budget and needs.

About the author


Jack has worked on the video production, audio mastery, and physical coursework for over one-hundred popular online courses to date. He’s here to share his experiences with you, as well as show you what tools are worth your time, how to spot those that aren’t worth a penny, and above all else, how to keep yourself informed about how to navigate online course creation efficiently and effectively.