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Kajabi Pricing Plans – Are They Worth The Cost?

Kajabi Pricing Plans

Overview of Kajabi Price

FTK-Pricing Plans_KAJABI
Table of Contents
Table of Contents

What is Kajabi?


If you’re new, Kajabi is one of the most popular online course platforms today and for very good reason.

It has an easy-to-understand interface that speeds up course creation even for novice creators. That’s why it’s among the most used tools among entrepreneurs and online business owners.

Even without any web design knowledge, you’ll get to create a professional-looking website for your online business. The platform provides pre-made templates and layouts that you can instantly use.

Adding modules and other supplemental materials is also easy with the platform’s uploader. You can add various types of files to enhance your students’ learning experience.

And right after you finish creating your online course and designing the site, you can already sell it to potential students. The sales features are made with you in mind so you can easily market your products.

You can even use email marketing tools to reach a wider audience. Automated email options also help you keep in touch with the students more often.

And even students tend to choose Kajabi over other course platforms because the dashboard for learners is so easy to navigate.

But with all these innovative features, one will be pushed to think about how much it costs. Keep reading this review on Kajabi pricing plans to find out.


  • All-in-one platform with course creation and marketing tools
  • Built-in themes and customization
  • Has an iOS and Android app
  • Diverse learning and teaching tools
  • You can make a website from scratch
  • Helps market your courses
  • As a membership site, you can have discussions and forums
  • 24/7 customer support team and live chat


  • Site interface is overwhelming if you’re used to WordPress
  • You can only run an affiliate program with the Growth and Pro Plans
  • You can’t manage multiple clients on one platform
  • Education credit of the courses are vague

Kajabi Pricing

Kajabi Price

There are three different Kajabi pricing plans that you can choose from: Basic, Growth, and Pro.

Before you do though, Kajabi offers a free trial. That way, you can decide for yourself if whether or not the platform deserves a subscription from you.

All three pricing plans have their own unique features but they’re still also essentially the same. For all pricing plans, you get to create a course, enrich it with content, and access analytics.

You can even award personalized certificates to your students, as well as grow an online community.

Also, you don’t have to worry about not having your own domain for your business. Kajabi will create a “mykajabi” domain for you. It will look like this: <yourdomainname>.mykajabi.com

Kajabi makes it quick and easy to market your products via added sales features as well.

The latter two paid plans do have extra features that make them more expensive. Some examples are email automation, affiliate marketing tools, and round-the-clock customer service. You can also opt to remove Kajabi’s branding and watermarks from your website.

Keep reading as we discuss below what exactly sets each pricing plan apart.

Kajabi Free Trial

Kajabi Free Trial

Upon signing up, you’re automatically subscribed to a free trial. There are actually two types of free trials that you can access.

Kajabi offers a 14-day trial and a 28-day trial.

The 14-day free plan lets you access all of the platform’s main features for a limited time. You can sign up for courses and also try to make your own.

The 28-day free plan is called the 28-day Kajabi Hero Challenge. It’s especially geared for course creators, as opposed to students and instructors. With it, you’re given step-by-step tips on how to properly create a digital course and then eventually market it.

We highly recommend that you take advantage of these free Kajabi plans when you’re signed up. It’s a great way to discern whether or not the platform is the right fit for you.

Kajabi pricing is admittedly more expensive compared to other competitors. You’ll want to find out why exactly that is and decide on your own whether it’s worth it or not.

To avail of a Kajabi free trial, click here. Now, we move on to the different Kajabi plans.

Basic Plan – $149 per month

Kajabi Basic

This Kajabi pricing plan is the cheapest out of the three. It only costs $149 per month but if you decide to get billed annually, it goes down to just $119 per month. You can expect no transaction fee for this plan.

Subscribing to the Basic Plan is highly recommended if you have little to no experience with course creation and site design. Many novice online business owners start out with this plan.

You get a set amount of digital products, active members, and sales pipelines that you can keep.

Features that are specific to this Kajabi pricing plan are the following:

  • Creation of 3 digital products and 3 sales pipelines
  • Unlimited creation of landing pages and marketing emails
  • Unlimited content bandwidth and Wistia video-hosting
  • 1,000 active members
  • 10,000 contacts
  • Ownership of 1 website
  • 1 authorized Admin user
  • Customer support
  • Pre-made layout templates

Growth Plan – $199 per month

Kajabi Growth

With this pricing plan, you get the same benefits as you’d get from the Basic plan plus added features. It costs $199 per month but when paid annually, it’ll only be $159 per month. There is also no transaction fee for this pricing plan.

We recommend that you opt for the Kajabi Growth plan if you have a fast-growing business. Though it’s slightly pricier than the Basic plan, all the extra features will help you keep the business steady and afloat.

The most interesting feature that sets this plan apart from the Basic plan is that you can run an affiliate program. It will greatly help you with marketing your online courses to new users and students.

If you’re not yet familiar with what exactly affiliate marketing is, it’s basically when you get affiliates to market your courses for you. They will talk about your online course on their blog or social media page and then offer a link to their followers.

With affiliate marketing, you get to reach out to different demographics, depending on the audiences of each of your affiliates.

The email marketing tools are also more advanced with this Kajabi plan. You can set intervals and messages more specifically to more than 1,000 active members.

No need to manually ask for a member’s email address either. Kajabi does it for you.

The email automation tools let you keep in touch with your students. You can easily send them updates, new lessons, and other materials. In turn, they can also ask questions and clarifications.

Finally, this Kajabi plan also has more advanced customer support features. You can do a live chat with the support team, as well as get responses to tickets faster than you would when subscribed to the Kajabi Basic plan.

Features that are specific to this Kajabi pricing plan are the following:

  • Creation of 15 digital products and 15 sales pipelines
  • Unlimited creation of landing pages and marketing emails
  • Unlimited content bandwidth and Wistia video-hosting
  • 10,000 active members
  • 25,000 contacts
  • Ownership of 1 website
  • 10 authorized Admin users
  • 24/7 Customer support and live chat
  • Pre-made layout templates
  • Affiliate marketing program
  • Advanced email automation
  • Removable Kajabi watermarks and branding

Pro Plan – $399 per month

Kajabi Pro

This pricing plan gives you the same features that the Growth plan does. You’ll just be able to access a little bit more advanced features as a plus.

It costs $399 per month but if you opt for annual billing, it’ll cost only $319 per month. And though this pricing plan is the most expensive out of the three, there is no required transaction fee.

The Pro plan is perfect for an already established business since it offers large-scale features.

One particular feature that sets it apart from the former two is that you can access a code editor with it. That means you can personalize your website to suit your business even more.

One more thing that we love is that you also get to create up to 100 pipelines and products. Active members can reach up to 20,000 and you can also send out marketing emails of up to 2,000,000.

Features that are specific to this Kajabi pricing plan are the following:

  • Creation of 100 digital products and 100 pipelines
  • Unlimited creation of landing pages
  • 2,000,000 marketing emails
  • Unlimited content bandwidth and Wistia video-hosting
  • 20,000 active members
  • 100,000 contacts
  • Ownership of 3 websites
  • 25 authorized Admin users
  • 24/7 Customer support and live chat
  • Pre-made layout templates
  • Affiliate marketing program
  • Advanced email automation
  • Website code editor access

For a more detailed breakdown of Kajabi prices, you can click here. All plans have no transaction fees.

FAQs on Kajabi Pricing

Online Course Platforms_FAQS

Here, we answer some of the most frequently asked questions about Kajabi.

Does Kajabi charge extra fees?

No, Kajabi doesn’t. When you avail of the paid plans, you will not be charged a transaction fee.

But do note that when you pay via Stripe or PayPal, there will be a 2.9% + 30 cents charge required by them since they’re third-party payment processors.

Does Kajabi have a money-back guarantee?

Yes, Kajabi offers a 30-day money-back guarantee. This means that in case you decide to cancel your plan within 30 days of sending payment, you’ll be eligible for a full refund.

Can you upgrade your Kajabi subscription?

Yes, you can choose to upgrade your current Kajabi subscription. To do this, just edit your chosen pricing plan on the Settings tab. You’ll find it on your dashboard.

And you can also downgrade from your current Kajabi plan if you want to. The process is just the same as when you choose to upgrade.

Can you cancel your Kajabi subscription?

Yes, you can cancel your Kajabi subscription. To do this, just click on the Settings tab from the dashboard.

For those subscribed to the 14-day free trial, as long as you cancel within the 14 days, you’re good to go. The same goes for the 28-day trial. If you’ve availed of the extended free trial, you’ll have two months to cancel and receive a full refund.

Final Verdict – Is Kajabi Worth a Subscription?

Final Verdict

When compared to other online course platforms (like Teachable), Kajabi is significantly pricier. The cheapest Kajabi price point is at $149 per month.

But the silver lining is that it doesn’t ask for transaction fees, as opposed to other platforms. (Teachable, for example, requires a 10% fee from any sale you make when you’re on their free plan. You can check out an in-depth review of Teachable here. )

Also, if you choose to get billed annually, you get discounted subscription fees. You get to save around $20 to $80 per month when you pay yearly.

Putting together Kajabi’s price points, as well as the features it offers, we think that it’s worth a subscription. Whichever plan you decide to pay for is surely worth your money because the added benefits make up for the price.

You get to create online courses and products very easily because of the simple interface. And after, you can market those courses and products through Kajabi as well.


The platform is an all-in-one solution for entrepreneurs of all levels of expertise. We highly recommend it as you will surely get your money’s worth.


  • No transaction fees
  • Subscription discounts when billed annually


  • More expensive compared to other platforms
  • Third-party payment processors charge a fee

Still not satisfied? Take your pick from other options that we listed on our Best Online Course Platforms article.

ALSO READ: Thinkific Pricing, Best Kajabi Site Examples

About the author


Jack has worked on the video production, audio mastery, and physical coursework for over one-hundred popular online courses to date. He’s here to share his experiences with you, as well as show you what tools are worth your time, how to spot those that aren’t worth a penny, and above all else, how to keep yourself informed about how to navigate online course creation efficiently and effectively.